TARYN
Marketing Executive
Brand Builder & Growth Strategist
Hi, I'm Taryn. I’m a marketing leader who builds systems that scale - the kind that turn chaos into momentum and growth into something sustainable.For more than 15 years, I’ve led marketing across B2B, B2C, and DTC companies, from scrappy startups to established enterprises managing multiple brands. I’ve launched an e-commerce brand from scratch to $12M revenue by year 5, led brands that repositioned companies for their next phase of growth, and built the marketing infrastructure (content engines, go-to-market frameworks, integrated campaigns) that allows businesses to grow without everything breaking. I'm currently VP of Marketing overseeing three brands, building systems that work across a portfolio while allowing each brand to maintain its distinct identity.I’m a strategic operator. I think in frameworks, processes, and leverage points. Whether it’s building a content strategy that generates consistent pipeline, creating a rebrand that actually changes how a business shows up in market, or designing marketing operations that scale with the company, I connect the dots between what needs to happen strategically and how to make it happen operationally. I’m equally comfortable presenting to the C-suite and rolling up my sleeves to fix what’s broken. I do my best work with ambitious, fast-moving companies that understand marketing isn’t just creative - it’s a growth engine that needs to be built right.
How I Create Impact
Strategic Brand & Marketing Direction
I set brand and marketing direction that supports business goals, sharpens positioning, and guides execution across channels and teams.
Go-to-Market & Launch Leadership
I lead GTM strategy and launches, coordinating across marketing, product, sales, and leadership to ensure clarity and momentum.
Team & Cross-Functional Leadership
I build, lead, and align teams to do their best work - creating clarity, accountability, and trust across functions.
Execution Partnership & Decision Support
I partner closely with senior leadership to test ideas, navigate tradeoffs, and make confident, informed decisions.
Launching and Scaling a New B2B E-Commerce Brand
The Challenge: Create and launch a B2B e-commerce brand from scratch - starting with naming and brand identity - as part of an established portfolio. While we weren't starting from zero operationally, moving to a direct e-commerce model required rethinking how customers would discover the brand, build trust, and feel comfortable making large purchases online without a traditional sales experience.The Strategy: I led the brand definition from the very beginning, partnering closely with the CEO to set the direction and criteria for the brand. I interviewed and evaluated multiple agencies, selected the right partner, and stayed closely involved throughout the process to ensure the work aligned with our positioning, goals, and long-term vision.Together, we shaped the brand's foundation, from naming and visual identity to the overall look and feel, with a clear focus on credibility and trust. From there, I built a marketing approach that balanced brand building with demand generation: SEO-driven content to capture high-intent buyers, PR and social to establish legitimacy, and targeted paid media, managed through agency partners, to extend reach. Messaging emphasized expertise, transparency, and reducing perceived risk for buyers entering a new e-commerce experience.Execution: I oversaw the brand build end to end, acting as the bridge between leadership, agency partners, and internal teams. I worked hands-on with agency partners through key decisions and reviews, while keeping the CEO closely aligned on direction and tradeoffs.Post-launch I translated the brand into execution across channels and touch points - guiding content development, partnering with agencies on SEO and paid media, and shaping PR and social programs that reinforced credibility. I also worked cross-functionally to adapt existing operations to an e-commerce model, ensuring the buying experience - from product pages to checkout to follow-up - felt clear, trustworthy, and aligned with the brand promise.The Results: The brand grew from $0 to just under $12M in revenue by year 5, driven by a healthy mix of organic search, paid media, and earned channels. Brand became a real trust asset that supported conversion, content consistently fed the pipeline, and thoughtful messaging paired with live chat and follow-up helped turn hesitant browsers into confident buyers - at conversion rates above industry norms.Why it mattered: This was a true cross-functional effort. Marketing set the direction and built trust early, but the customer experience only worked because of strong partnerships across operations, leadership, and agencies. Together, we created an e-commerce experience that felt clear, credible, and human - even for high-ticket B2B purchases.
The Swish Academy
Travis Anderson
“Taryn helped me get a hold of my business. She recognized my passion for what I do, and that the 'business side' of things was slowly draining it. She got me organized and built systems to allow me to grow my business while keeping my focus on what I’m passionate about: athlete development.”
MERGE EDU
Stephanie Lyons
"I had the pleasure of working with Taryn during her tenure as the Marketing Director at Merge. Her exceptional storytelling abilities and creative vision were instrumental in building brand recognition for for our new product and company, even carving out a new category in the market. Taryn seamlessly integrated creativity with execution, developing engaging marketing materials that truly resonated with our audience. Her dedication and expertise made a significant impact, and I'm grateful for her contributions to our success. Anyone who has the opportunity to work with her will not regret it."
Marcomms
Robert Snyder
"I learned so much working with Taryn. She is good at keeping an eye on the bigger picture while also helping everyone with work in the trenches to ensure projects stay on track. She always make sure everyone knows the goal or problem we're trying to solve."
Building Systems That Scale
Good marketing doesn't rely on guesswork. It relies on clear, repeatable systems that help teams understand customers, make smart decisions, and improve over time. I focus on building foundations, from lifecycle definitions and content frameworks to measurement and handoffs, that make growth sustainable instead of chaotic.When systems are in place, teams spend less time reacting and more time learning. Content supports buyers throughout their journey, data tells a clear story about what's working, and marketing can grow without constantly reinventing itself. The goal is simple: create structure that gives teams confidence, customers clarity, and leaders visibility as the business scales.
Clear Communication
I believe good marketing starts with clear thinking and clear communication. I focus on writing, presenting, and aligning in a way that helps teams move faster, stay aligned, and avoid unnecessary rework.
Agency & Partner Management
I've spent a lot of time working with agencies and external partners. I'm clear about goals, honest about constraints, and collaborative in how we work - which leads to better outcomes and healthier partnerships.
Calm Leadership in Ambiguity
Change is rarely neat. I'm comfortable leading when things are still taking shape - helping teams focus, make progress, and stay grounded even when not every answer is clear.
Making Smart Tradeoffs
Marketing always has more ideas than time, budget, or people. A big part of my role is helping teams focus on what will matter most - aligning priorities to business goals, customer needs, and real constraints.I spend a lot of time testing ideas, sequencing work, and being clear about what we're not doing right now. That clarity creates momentum. Teams know where to invest their energy, leaders know what to expect, and marketing stays effective without becoming bloated or reactive.
Let's Connect.
I enjoy connecting with thoughtful leaders and teams who care about clarity, growth, and building strong marketing engines. If you're navigating change or building something new, I'd love to chat.